IOTA Foundation

Rebranding

• Design System

• UX

• Product Owner

• Prototying

• Information Architecture

• Repositioning

To communicate IOTA’s reinvention, I was part of the team responsible for repositioning and rebranding IOTA. My primary focus was the complete revamp of the website. To create greater clarity and focus, we decided to split the content into two separate websites—one dedicated to IOTA’s technology and the other to the IOTA Foundation.

The foundation site focuses solely on purpose and vision, regulatory work, research, team, and careers. This restructuring streamlined content and navigation while leveraging a multi-brand design and component system shared across three websites. Each site maintains a unique theme and brand positioning, ensuring consistency while highlighting its distinct identity.

Credit: UI: Aleksa Krstic, Motion: Igor R Nilsen, Grahics: Bohdan Yemchuk, Art Direction: Sabri Goldberg