IOTA Labs is a dedicated Web3 accelerator program supporting projects across the IOTA ecosystem. I worked on shaping the website’s content structure, messaging and brand positioning, making the program, its funding process and supported projects easier to understand and explore.

The site was also part of a larger effort to bring three IOTA ecosystem brands onto a shared multi-brand design system. This allowed us to share components and content structures across the sites while giving each brand its own visual identity and positioning.

The result was a more transparent way to communicate the accelerator program, from how grants work and what criteria projects need to meet to showcasing the projects already supported.