IOTALabs

Web3 Accelertor Program

• Web Content Strategy

• Brand Positioning

• Multi-Brand Design System

• Web3 Accelerator Program

• Information Architecture

• Product Management

To accelerate and expand the ecosystem, IOTA launched IOTA Labs, a dedicated Web3 accelerator program. As part of the team, I was responsible for shaping the website’s content and structure while helping to define the brand positioning. The website provides key insights into the grants program, a comprehensive overview of ecosystem projects, and a transparent breakdown of grant application criteria. With over 30 projects already funded and more than $3.5 million in support distributed, the website plays a crucial role in showcasing the program’s impact.

It is also part of a larger initiative to streamline the maintenance and development of three IOTA ecosystem brands. By leveraging a unified multi-brand design system—both in design and code—the platform enables seamless content sharing, efficient production, and unique brand expressions across multiple themes.

Credit: UI & Graphics: Aleksa Krstic, Motion: Igor R Nilsen, Art Direction: Sabri Goldberg