For MINI China, we developed a game concept that turned the brand’s go-kart feeling and cornering capabilities into a playful interactive experience.

Inspired by the mechanics of Temple Run, the concept put the player behind the wheel of a MINI in a cheeky chase through the city. I developed the concept and built a working prototype in Unity 3D, combining game development, 3D design and animation to make the idea tangible for the client.

The prototype was developed as a proactive campaign idea with the potential to create a more playful and shareable way of experiencing the MINI brand.