MINI Towerrun

Tempelrun in Mini fashion

• Graphic design

• 3D game engine

• Game development

• 3D animation

• 3D modeling

‘Tower Run’ is the Mini version of the famous Temple Run game. As the digital lead agency for MINI China, we were always on the lookout for proactive ideas with viral potential. To highlight the unique cornering capabilities and go-kart feeling of Mini, we developed the idea and a working prototype of the game in Unity 3D to pitch to the client. In typical Mini fashion, the storyline was a bit cheeky, with the driver collecting stolen art and being chased by the coppers.