Citi Odyssey was a multi-year redesign of Citi’s retail banking experience across 15+ markets. I worked across the design system, information architecture, UX patterns and prototyping, helping create a more consistent and flexible experience across products and platforms.

A key part of the work was creating a modular foundation that could adapt to different banking products and markets. This included rethinking the information architecture and introducing tailored dashboards, contextual upsell and self-service patterns to make the experience more relevant to customers.

I worked closely with the technology team to turn these ideas into a universal component framework and application architecture. Prototypes helped us explore and validate concepts early, while documentation, new tools and design processes helped make the system scalable across the region.