For a two-round pitch to become Porsche China’s lead CRM agency, I developed the concept for a new owner experience focused on bringing multiple functions and backend services together in one place.

I led a team of four creatives and developed the concept, UX direction and presentation within two weeks. To make the CRM proposition tangible, I also created an infographic film explaining the proposed workflow and developed a physical presentation piece, including a custom 3D-printed mold for a Panamera-shaped chocolate giveaway.

The proposal won the account, making us Porsche China’s lead CRM agency.