Porsche CRM

CRM Lead Agency Pitch

• Art direction

• Concept & Idea

• Graphic Design

• UI

• Advertisment

• Presentation

In a two-round pitch for the CRM lead account for Porsche China, we developed a lead generation campaign and concept for an owner’s app. The app’s concept focused on showcasing the possibilities when streamlining multiple functions and backend connections into one place. Within two weeks, I developed all the creative assets for this pitch, built the presentation, created an infographic film to explain the benefits of modern CRM workflow, and 3D-printed a mold to create a custom Panamera-shaped chocolate for the presentation. This chocolate served as an example giveaway in our proposal. We managed to win the account and became the lead CRM agency.