Jaguar XFL - Three L's

China – Long Wheel Base

• Art directing

• Storytelling

• Graphic design

• Video editing

• Campaign idea development

China's first locally produced Jaguar, the XFL. I served as Creative Director on this year-long project to create all launch assets. It involved an integrated campaign including a TVC, social films, numerous social posts, and the shooting of the Print Key visual. Additionally, I oversaw the production of a technical demo video, showroom POC material, and website assets.