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Jaguar XFL - Three L's

China – Long Wheel Base

  • Art directing

  • Storytelling

  • Graphic design

  • Video editing

  • Campaign idea development

China's first locally produced Jaguar, the XFL. I served as Creative Director on this year-long project to create all launch assets. It involved an integrated campaign including a TVC, social films, numerous social posts, and the shooting of the Print Key visual. Additionally, I oversaw the production of a technical demo video, showroom POC material, and website assets.