Canon Asia
APAC wide unification
Canon was looking to unify its digital presence across 13+ APAC markets while creating a more consistent experience for customers. Working as Canon’s digital lead agency in China, I developed the concept and responsive design for a unified website structure.
To make the concept tangible, I built a functional responsive HTML prototype that demonstrated how the experience could work across different screen sizes and market requirements.
One site, thirteen markets, every screen
Canon's APAC sites had drifted apart. The concept was one responsive structure that each market could fill without redesigning it.
A prototype, not a picture
I built it as a working responsive HTML prototype, in 2012, when responsive was still an argument rather than a default. Resizing the window ended the argument.