iF Juice
Revamp
For the young F&B brand iF Juice, I worked on a rebrand and packaging concept designed to give the growing brand a more distinctive and premium presence.
I developed a new bottle design and explored a broader visual language for the brand, working across packaging, branding and 3D product visualisation. The aim was to create something that could stand out on the shelf while giving the brand a stronger identity for a young lifestyle audience.
A shape you recognise from across the aisle
A young juice brand competing on a crowded shelf. The bottle had to be the brand before the label is readable.
Fruit, painted rather than photographed
Illustration around the shoulder gives the bottle a premium feel that packshot photography of fruit never manages.
One system, many flavours
A colour band per flavour, always in the same place. The range stays recognisable while each bottle is still its own thing.
The recipe on the front
Ingredients set as an equation. For this audience the contents are the claim, so they became the design.