Working with IOTA’s Product Adoption team, I designed the UX, content strategy and prototypes for an interactive Digital Product Passport demo.

The challenge was to make complex DLT and sustainability concepts understandable without reducing them to a simple product pitch. I structured the experience as a guided journey that introduces the underlying technology while showing how Digital Product Passports can support real-world circular economy applications.

The result is an interactive demo that helps prospects and DLT enthusiasts understand both the technology and its potential applications.

Credit: UI & Graphics: Aleksa Krstic, Motion: Igor R Nilsen, Art Direction: Sabri Goldberg