IOTA Blockchain

Rebranding

• Design System

• UX

• Product Owner

• Prototying

• Information Architecture

• Repositioning

To communicate IOTA’s reinvention, I played a key role in repositioning and rebranding IOTA, focusing on a complete website revamp to align with its evolving core technology. This overhaul prioritized technology and products for developers and builders. I contributed to a multi-brand design system and shared web component library, ensuring consistency across three IOTA websites while streamlining development and maintenance.

Additionally, I worked with domain experts to craft content that clarified IOTA’s new technology stack. We introduced a structured product suite, shifting IOTA’s image from research-driven to product-focused, which boosted community engagement and adoption.

Credit: UI & Graphics: Aleksa Krstic, Motion: Igor R Nilsen, Art Direction: Sabri Goldberg