IOTA was going through a significant repositioning, moving from a research-driven perception towards a clearer product and technology focus. I worked on the website redesign and helped translate this shift into a new information architecture, content structure and product-focused experience for developers and builders.

A key part of the work was creating a shared foundation across three IOTA websites. I contributed to a multi-brand design system and shared web component library that allowed the sites to maintain their individual identities while sharing the same underlying structure and technology.

Working with domain experts, I helped turn complex technical information into a clearer product suite and more accessible content. The result was a website ecosystem that made IOTA’s technology, products and applications easier to understand and explore.

Credit: UI & Graphics: Aleksa Krstic, Motion: Igor R Nilsen, Art Direction: Sabri Goldberg