For the Jaguar F-Pace launch in China, I worked on a social-first campaign designed to create impact without relying on traditional media placements.

I contributed to the social campaign concept, video production and the creation of a 360° video of the stunt, extending the experience beyond the physical activation and giving people another way to engage with it online.

The campaign generated strong impact with a lean media approach and went on to win a Silver EFFIE China award for efficiency.