Shell YES

Internal

• Art directing

• UX & UI

• IA

• Idea development

The motto of the internal Shell campaign was to increase exchange and strengthen cross-regional collaboration between different markets. We developed an app to provide colleagues with a platform to share ideas and stories, highlighting teamwork as the way forward. To launch the app and maintain momentum, we introduced gamified challenges and held weekly competitions among submitted posts. The app was launched in over 13 markets and proved to be a success in Shell's efforts to promote change and foster greater collaboration across borders.