Shell YES was an internal app designed to strengthen collaboration and knowledge sharing across Shell’s different markets. I led the creative direction, UX, UI and information architecture, working closely with the concept team to shape the experience and its game mechanics.

The app gave employees a place to share ideas and stories across regions, with challenges and weekly competitions used to encourage participation and keep the exchange active.

Built under Shell’s strict brand guidelines and a tight delivery timeline, the app launched across mobile and tablet in more than 13 markets.